Division
Alpa BDF
Our partnership with Germany's Beiersdorf. We have brought NIVEA and Labello to Israel since 1968, and since 2019 through the Alpa BDF joint venture.
Alpa BDF
The cream in the blue tin was born in 1911. Today NIVEA offers more than 500 skincare products and is sold in over 150 countries.
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Alpa BDF
A byword for lip care since 1909, from Beiersdorf.
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