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A BVLGARI Man Wood Essence fragrance bottle against a dark green background

Alpa Group · Since 1933

Bringing the brands the world loves to Israel

From CHANEL and GUERLAIN to LONGCHAMP and NIVEA, dozens of brands reach you through us, as official importer and in brand stores across the country.

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Official importer · 31 brands · 90+ years

Our divisions

Cosmetics Retail Consumer goods Alpa BDF

Official importer

31 brands you already know and love

CHANELGUERLAINGIVENCHYBVLGARIOFF-WHITECLARINSELIZABETH ARDENCLEAN BEAUTYELEMISJUICY COUTURESALVATORE FERRAGAMONIGHTOLOGYEL GANSOHALLOWEENJOHN VARVATOSCR7 CRISTIANO RONALDOBOGARTTED LAPIDUSJEANNE ARTHESJEANNE EN PROVENCEBRITNEY SPEARSLONGCHAMPTOUSDESIGUALBIMBA Y LOLABROWNIESUPERDRYMAMORNA 19NIVEALABELLOAll brands
Handbags in tan, black and blue against a peach background

About us

Choosing the best for you since 1933

We started as a family business in Haifa. Today we bring 31 international brands to Israel and run their stores nationwide.

Read our story
1933Founded
31International brands
600+Employees
4Divisions

Come work with us

We're hiring for our boutiques, our Herzliya Pituach headquarters and our distribution centre in Bar-Lev. Five roles are open now.

See open roles

Talk to us

Our service centre is on the phone and on WhatsApp, Sunday to Thursday, 09:00 to 16:00.

Contact us